superbarista

blog from the ceo & superbarista of phoenix coffee, home of the best baristas in cleveland, ohio

Sunday, April 15, 2007

The end of organic coffee?

Interesting article on a USDA change in how organic coffees are certified on www.salon.com

I found it through exploring www.flowidealism.org an entrepreneurial thinktank website co-founded by John Mackey, CEO of Whole Foods. I have really enjoyed our experience with Whole Foods thus far, which has prompted me to look further into the philosophy that makes them so successful.

I am surprised that none of my other usual "sources" have sent this article to me or linked to it thus far.

2 Comments:

Anonymous PaniniGuy said...

We're bummed we're not a "usual" source (granted we're only 25% "industry news")! We learned of it from the Chews Wise site and linked over there back on 4/4. But, the original story was already about 10 days old and FWIW, nobody was talking about it at the MARBC/NERBC either. The story was also mentioned on coffeed.com in a surprisingly short thread back on 3/27. Looks like the USDA wanted to bury this.

9:06 AM, April 17, 2007  
Blogger Debbie said...

Plenty of bloggers have picked this up, though you're right, the USDA isn't exactly shouting it from the rooftops. "End of organic coffee" might be a little drastic. We can carry our shampoo on planes now, can't we? Government agencies aren't known for well thought out immediate reactions. Not unreasonable to think they can find a way to punish the offending grower group without punishing all.
Debbie
www.organic-food-and-drink.com

10:03 AM, April 17, 2007  

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